According to Geopath, the audience measurement system for outdoor advertising, Shipp Outdoor
digital inventory currently offers more than 17.3 million combined monthly impressions.

Visit the Billboard Inventory page for individual location audience measurements.

According to Geopath, the audience measurement system for outdoor advertising, Shipp Outdoor
digital inventory currently offers more than 17.3 million combined monthly impressions.
‍
Visit the Billboard Inventory page for individual location audience measurements.

Geopath generates standard audience measurements for out of home media providing members with demographic-specific impressions, rating points, and reach & frequency measures for over a million pieces of out of home inventory in their database. Geopath also establishes and supervises practices for the collection, recording, authentication, and verification of traffic and other data related to the measurement of audience location. In short, Geopath does for outdoor advertising what Nielsen does for television or Arbitron does for radio - it measures audience numbers.